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No. 12: Review a book
No. 13: Review a product No. 14: Build a Top 10 list No. 15: Interview an expert No. 16: Write an A-Z
No. 17: Publish your own survey No. 18: Observe
No. 19: Use an inspirational quotation No. 20: Make a video
No. 21: Publish a press release
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63 66 69 72 75 77 81 84 85
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Also published by Wordtracker:
Writing Kick-Ass Website Sales Copy
Copywriting guru Nick Usborne reveals his secrets for writing sales-exploding website copy.
Find out more at:
http://www.wordtracker.com/ebooks/ kick-ass-web-copy/
Business Blogging –
50 steps to building traffic and sales
A real world guide to creating, writing and promoting a successful blog.
Find out more at:
http://www.wordtracker.com/ebooks/ business-blogging-book/
50 Kick-Ass Keyword Strategies
Learn 50 simple, smart and speedy ways to attract more customers online.
Find out more at:
http://www.wordtracker.com/ebooks/kick-ass
Wordtracker.com
The Web Content Recipe Book | 4
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Web content
and your business
Section 1
For any successful website, content is crucial. Just as every good cook needs yeast for baking bread, every website owner needs content - and lots of it. We’d like to help your site rise to the top of the search engine rankings, so this first section of the Web Content Recipe book looks at online marketing. In particular, how to structure your content so that it brings traffic and sales to your site.
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Web content is important
Web content is crucial for any business that wants to succeed online. Good content will engage your customers, attract search traffic and help build your business.
Why is web content so important?
• Content engages your readers. It attracts their
attention and builds their interest in your company. Give people useful, interesting information that helps them solve their problems and they ’ll be more likely to buy from you.
• Content pulls your knowledge together and makes it accessible to your customers.
Every business or website owner carries a wealth of information in their heads: but often that’s were it stays and they only share it with people they talk to. Taking your knowledge, turning it into web content and publishing it makes it tangible and available to your prospects. An article or tip that you publish on the web can be the start of a conversation with someone who will buy from your company.
• Content attracts search engines. Publish
regularly and you’ll ‘teach’ the search engine spiders that there’s always something new on your site. As a result, they’ll visit more often and you’ll find your rankings start to outstrip your competitors.
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• Content brings you inbound links. Write
something new or useful or witty or controversial and you’ll find that people start writing about you and linking to your articles. You get extra links that bring new traffic when people click, as well as boosting your search rankings.
• Content creates a buzz in social media. Have
a look at Twitter for example – many of the posts people make link to content they ’ve found on the web. By publishing regularly, you’ll build your profile and your reputation in your industry.
• Content is an investment in your site that keeps on bringing visitors month after month and year after year. It is just amazing to see content
that is several years old still bring visitors to your site.
But what do you write about?
That’s a question many business owners ask. Despite the obvious benefits of good content, writing doesn’t come easily to an inexperienced writer. Often he has to force himself to write and when he finally does so, the blank
The Web Content Recipe Book | 6
Prepared exclusively for qin yu
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