Contents
Section 1: Web content and your business
5
Web content is important
(by Ken McGaffin)
6
Never stop marketing
(by Mark Nunney)
8
How to structure an article
(by Ken McGaffin)
11
Write winning articles quickly
(by Ken McGaffin)
14
How to optimize a page for search engines
(by Mark Nunney)
15
How to make your articles sell
(by Mark Nunney)
19
How to make your content linkworthy
(by Ken McGaffin)
22
How to get sticky and go viral
(by Mark Nunney)
24
Section 2: Recipes
(by Rachelle Money)
28
No. 1: Answer your customers’ questions
No. 2: Reveal some of your secret tips and tricks No. 3: Bust an urban myth No. 4: Write a case study No. 5: Write a blog
No. 6: Write your company ’s history No. 7: Start a debate
No. 8: Review of the year No. 9: Report on an event No. 10: Jargon buster
No. 11: Admit your mistakes
Wordtracker.com
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61
The Web Content Recipe Book | 2
Prepared exclusively for qin yu
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